AUTOMOTIVE
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/537c18906f3534ac2a69b36cf9a1d722ebc6db55bd10db3a128af11814a526562f909d1b50328311_rw_1200.jpg?h=ac932229b12d414ed0811ee0adfd62db)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/642ba238ba49aa79dd3d36a572381850191b326a3f5cd5d2c6244e85f57a2325a039b49e00f3b88c_rw_1200.jpg?h=4aec2b289f1518ce22ffc6cd9df977a8)
Client: Renault Motors
Agency: Havas
Work: Concept, Art Direction, Copy
Year: Presented 2013
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/4ac32b7f28c2e4952a67ea27af24eaed10e3188328904672cfe37e6912c2f85c2fd371f2cea92ac8_rw_1200.jpg?h=59751567c4167416f162afe04cc91a54)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/2ec4eca4c7855ad41eb7f87a6535553cdf22fd2bf9347ac5b8baac336be3efd7f4ff7da4b51bb0ac_rw_1200.jpg?h=116052b73f7c3d0b2837bf3482cf8985)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/e63778fb284acbbeaff82353cff16061f8b24e87d3c5ab38ffc39fa5622ee2bc3b81a1ae78262e63_rw_600.jpg?h=907ffa6bfd4ac02be5d72253ff86e20d)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/da7ccd383cc65c0987e854e7107c568719c80b29f2a3b47cbd356c423dc7db7e9fd485ce0595443b_rw_600.jpg?h=47508608905a2972a46bf308d24ac2ff)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/f39e639fced586e039a8261f5617d1a1ba2a86101dd2bfb238d893dc38912a2bb259e2e87a40b765_rw_600.jpg?h=9888738b36c87d8732837f756e6c1750)
Client: Fisker Automotive
Agency: WPP/ Intermarkets
Location: Saudi
Project: Fisker Launching campaign, Triple page Magazine ad, Teaser and reveal
Year: Presented 2007
Work: Art Direction, Concept, Copy Assistance
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/aadc1135a6a1bf3098d74db0935956269715f6b347eef59c9b6d6fe04507d8c0f7b15880e34dc609_rw_1200.jpg?h=e5b37ec938020c120aad4c8560b15829)
Client: Nissan Motors
Agency: TBWA
Campaign: Nissan Dealer-shop After Sale Service, 40% off Auto Paint Service
Role: Art direction, Concept, Copy Assistance
Year: Published 2008
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/5325281d6fdc8b7afea808b1877f40dc77edf6278884b64a01b58a624a2ba3660adc5dd1e0d623fb_rw_1200.jpg?h=c17523533c2a5bfe1e8b0a45e2fbf8dc)
Client: Nissan Motors
Agency: TBWA
Campaign: Nissan Dealer-shop After Sale Service, Free Air Conditioner Checkup.
Role: Art direction, Concept, Copy Assistance
Year: Published 2008
RETAIL
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/21c8bb15e9386f93dda92f74ad977dae736e2c15f746488a878768b5433a79e437922d9afb57c249_rw_1920.jpg?h=67d3dd8929b8b8c99c254bc92070af7b)
Client: SHARP/ hoshan
Agency: WPP/ Intermarkets
Project: Print Campaign
Role: Concept, Jr. Art direction, Copywriting
Year: Presented 2006
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/0cbfdda830dbe42d4ee56b69f443fdb4dcba3c33ba27690c377e85a4f2a9ab0093652d5d438b3264_rw_600.jpg?h=af9fa295a6f8a3fbaac1ed1b1e3483d4)
Client: IKEA
Agency: Comvort/ Propaganda
Project: Free furnishing integrated and interactive campaign
Role: Creative direction, Art direction, Concept, Art & Copy supervision
Year: Presented 2013
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/f0c3ecc4fddd0cdd70a9751beb4d589de425b0333c28cc1f983ae1e014059d9f0ce09a8996fdfc27_rw_600.jpg?h=fb7bafc0cdabcb3cc67e717884fd921c)
Client: IKEA
Agency: Comvort/ Propaganda
Project: Promotional campaign
Concept: Giving hearts away to people (the red heart spread arms cushion is a trademark for IKEA)
Role: Creative direction, Art direction, Concept, Art & Copy supervision
Year: Presented 2013
EVENTS
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/94ed9c2f9ac4ad5ba623ad2e30da2a4d8f08aea09265f2350fcb1b1645eea0b62794cb1d58e815a7_rw_600.jpg?h=6154b2bd59846b5a7c4a4a8581c15156)
Client: IDIS
Agency: TBWA
Project: Event Print Campaign
Concept: Think Higher
Role: Art direction, Concept, Copy
Year: Presented 2008
TELECOM
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/42e49a44655b36640126e4f07bd5e1a2103e0cff5ea01ab4880d533fd3b9a4899eedbb813b06bb52_rw_600.jpg?h=f35873a2dcb488dddd08439fa6142be4)
Client: Zain Telecom
Agency: Karoui & Karuoi World
Project: Service Plan Launching, Print Campaign, outdoor, & POS Materials
Concept: Blackberry phone with limitless Internet browsing
Role: Art direction, Concept, Copy
Year: Published 2009
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/3eaef361d25097e7eeeaa3509b83c8c0abf1518d6faec193c80169e648203016a446f24bdcd93ade_rw_600.jpg?h=93e29ae8bac7084824c38efe63b16f02)
Client: Zain Telecom
Agency: Karoui & Karuoi World
Project: Service Plan Launching, Print Campaign, outdoor, & POS Materials
Role: Art direction, Concept, Copy
Year: Published 2009
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/549213676cbcc62e26038e2866338cff8d760b22f2e65edc51ee67fff959ee525c5257fc573a417a_rw_1920.jpg?h=28e0efd0fe9f16ef40b9eec373c844c6)
Client: Zain Telecom
Agency: Karoui & Karuoi World
Project: Service Plan Launching, Print Campaign, outdoor, & POS Materials
Role: Art direction, Concept, Copy
Year: 2009
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/5ed1deeba7bdb88653e42a528e7ed1a924b56d0183f689e81f0a98d6f96af5758a499329be245236_rw_600.jpg?h=941a03381420c803a8896c4b41fe8d69)
Client: Zain Telecom
Agency: Karoui & Karuoi World
Project: Service Plan Launching, Print Campaign, outdoor, & POS Materials
Role: Art direction, Concept, Copy
Year: Presented 2009
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d9507b4c9df9006d2a4bc5b9fa43877421ff2edccf3a47629c065b3e028f3815bdb673d3bbc6ad0f_rw_1200.jpg?h=ab8b576bf16d0251a4259bba6201dd4d)
Client: Zain Telecom
Agency: Karoui & Karuoi World
Project: Service Plan Launching, Print Campaign, outdoor, & POS Materials
Role: Art direction, Concept, Copy
Year: Published 2009
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/0d09fdafd6608400a6f0d55cb1885489bb188694effb2d5df62f76ccf043f4f7b5bd8aa3a757cafd_rw_1200.jpg?h=cba0c4d763a28b4add8b02c73ca0da58)
Client: Zain Telecom
Agency: Karoui & Karuoi World
Project: Service Plan Launching, Print Campaign, outdoor, & POS Materials
Role: Art direction, Concept, Copy
Year: Presented 2009
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/bac76f8af771d496dd634df9301c5e8a97e0e1c4b7bcab674b7a2b04ba2119bb0a88d664d788992a_rw_1920.jpg?h=ca016cc3422b0c6526181b8d7b91385a)
Client: Zain Telecom
Agency: Karoui & Karuoi World
Project: Service Plan Launching, Print Campaign, outdoor, & POS Materials
Concept: Take your time, Triple Offer
Role: Art direction, Concept, Copy
Year: Presented 2009
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/ed6dbbdc0754057a6185317ed0eb3621064081a9dbffe384d929f14a45c7169b3af7c86fa6e17c0c_rw_1200.jpg?h=ef00ba2142901c26ddebddc4e98f0b76)
Client: Zain Telecom
Agency: Karoui & Karuoi World
Project: Service Plan Launching, Print Campaign, outdoor, & POS Materials
Role: Art direction, Concept, Copy
Year: Published 2009
NON PROFIT NGO'S
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/61d96a05781b4d55db11cfc83573a8d79c807f3174b763cc2d8a74b009b994030e378cfc61ef5bbd_rw_600.jpg?h=97fb8cc21e515211b478e8ea1cdfb7e0)
Client: Jeddah Recycle
Agency: TBWA
Project: Save Paper, Save Trees, full campaign
Role: Art direction
Year: Presented 2008
FOOD & BEVERAGES
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/dde108f2b7a2420c0e420caf0aa5b1868f7d3001d89fe97db6f2ab16951c549e0ba77a18fa82aaa5_rw_1200.jpg?h=586be7ff66f4753cd15de64164ea66cf)
Client: Tang/ Kraft Foods
Agency: Phi Communication
Project: Branding, Print, TV, outdoor, & POS Materials
Role: Art direction, Concept, Copy
Year: Presented 2010
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/1d91b9e389fa43163a3f3a19f77c4dd6d91e7c1a56341922edf6d4a912ca31dac74784fd3427fc6e_rw_1200.png?h=18f8dc6dc0265605550e32067f307cd3)
Client: Kalimat Chocolate
Agency: TBWA
Project: Launching/ Opening Print Campaign
Role: Art direction, Concept, Copy
Year: Presented 2009
HEALTHCARE
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/fbab7aa705072544a275079feb2ed93fc731cb51f55851aa4e11e653c5e0892fa610e76b2f28f32a_rw_600.jpg?h=0b9ed841d25a5ccbe19c8e8fcfd36772)
Client: Apple Fitness
Agency: White
Project: New Location opening and promotional campaign
Role: Art direction, Graphic design, Concept, Copy writing
Year: Published 2007
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/19b4ba11f4b6a9c6e4e45b10ac5b44571437492eff3a4f29b7a9ff66d97651f7665bf3771e79e103_rw_1920.jpg?h=8cb056ee71f4a3ccf96956fb507ca270)
Client: WHO
Agency: Freelance
Project: Breast Cancer Early Detection Campaign Proposal
Role: Creative direction, Art direction, Concept, Copywriting
Year: Presented 2013
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/5e7f9d2fd83b00ef414a701ecfbe30a2a2613fbfa78277039c31ad11d86e3c7b402e515695a95455_rw_1200.jpg?h=e281594ff375f56d895f652c148575a0)
Client: Bupa Healthcare
Agency: Havas Worldwide
Project: Up You Service Passion/ Service Hero
Role: Art direction, Concept, Creative Supervision
Year: Published 2012
PHARMACEUTICAL
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/2e73ddf719c7f1fcd09d7664eab1973e9b8ef428c0137bf3e1419e2fbc85ed384b082e63242d712b_rw_600.jpg?h=fcbcd487f0fc96cd0721a71dbc10671a)
Client: Genso/ Tabuk Pharmaceutical
Agency: WPP/ Intermarkets
Project: Ramadan Month Campaign Fasting Power Charge, Branding, Print, Outdoor, & POS Materials
Role: Art direction
Year: Published 2007
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/069c20197f9af024288fa5bc7bdabdaf3ed6c737478cceb8f8f7d38492e862f79b9ab0285e4ff316_rw_600.png?h=9f4f0b45e945c7c85cf2b93f55ffb6a7)
Client: Sanofi
Agency: Havas Worldwide
Project: Children with diabetes
Role: Art direction, Concept
Year: Published 2007
TRAVEL
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/63fb575c1b0c23cebf4a0a55a55f2389e0bd944f5bb9d3923961130d6727289b00bb07f26d5eb07d_rw_600.jpg?h=7a328fc531c5d2f24bb90dae68b885b4)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/ec32b97ae59ddae86747660c70f97ef35dacca0c01b1b60cec91a0c1a38924b1480a0fb1e20b988f_rw_600.jpg?h=608f2c22942ec92e93f4a11d203d838f)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/5960641d66642646994aa29d9279e93da472efc45c2f3acfc74e141b8103cf5a87539fe35a720777_rw_600.jpg?h=4f6a726211f1a989862fb4c17a5b84c6)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/6fe08fa6857c7a3f73dfa26f1144223a67b393002731c131687e43a2e005d319f417699d64c59d25_rw_600.jpg?h=8158acf70efb8b599b15ef1c68f61ae3)
Client: Saudi Airlines /Skysales
Agency: Havas
Work: Art Direction, Concept, Copy Assistance
Year: 2013
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/702eab79c690d225b5eb024345b74d5a213fabd16317da6fb255a667029cd51ef5d28a6551ce3c23_rw_600.jpg?h=9b3283b7fedb50b21fb2425aee6c6755)
Client: SAPTCO
Agency: WPP/ Intermarkets
Project: Bus rental for private occasions.
Role: Jr. Art direction, Graphic design, Concept, Copy Assistance
Other Credits: Hadi Hawili (Jr. Art director on template layout design).
Year: Published 2007
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/6fcd012a2158b5c7f7bd4179146bbd543d7e56ae04e8deb39c5dcbef4b9c2837ff1015fa8bdcdfee_rw_600.jpg?h=a77b6f1003dff6447ef0bc02f614c2c9)
Client: Travel One
Agency: TBWA
Project: Recruitment ad
Role: Art direction, Graphic design, Concept, Copy Assistance
Year: Presented 2009
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/19256bb7dbaa4b1751b2a0a78315a1c4aaa1fc0b032ecde7bbafd5e7277442a0c6bcf532367c4d82_rw_1920.jpg?h=ee29bf9b7f6efe4698c8031924f63cf8)
Client: Zahid Travel
Agency: Havas
Role: Art direction, Concept, Copy Assistance
Year: Published 2013
LUXURY
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/eef1c66f23e662e157c2aaf4f47ae1c1465487e337961d1e16293e121d393efc0da7adb6d3faad62_rw_600.jpg?h=e140abdeb53c0cef0929a6e13112e59d)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/611ab44c5d3fcefb017f4384df2e96d29094052273b2958b7a795e9f696f4abb6fc0db1549873c43_rw_600.jpg?h=c4356c08ed76554ff4c8f88c64e2ae3e)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/787780bce7ab781ada27faa1261ff1277fca117e3520237978fd96823f3d52e9d9ea7b4b70f74e52_rw_600.jpg?h=e925f2ab7f39de0281f8d440b75b1f43)
Client: La Première
Agency: WPP/ Intermarkets
Work: Concept, Art Direction
Year: 2006
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/bf5b39e19d072dd81f640533654dd5a031098d8281b31773d8dca2cc3bc132507d8f4ff7c3141ee6_rw_1200.jpg?h=461597e049eb1c424cbd5fd5891d9385)
Client: BQ Geneva
Agency: Phi
Work: Concept, Art Direction, Copy Assistance
Year: 2010