Client: AlJazira Capital
Agency: Havas Worldwide Arabia
Challenge: the challenge was to create awareness for 7 funds in one campaign, the solution was to communicate diversity of miutual funds that Aljazira capital offers to clients different choices to select like travelling different distinations exactly the way that tourism providers communicates their packages, the result was outstanding, the client was in love with the capmaign and it increased awareness to the seven funds and to the brand awareness too, and basically doubled the number of new account-holders.
Executed Materials: Press ads, leaflets, indoor posters, custom-made cutout leaflet stand, table stand, building seethru, escelator, elevator, notepads, folders, brochures, SMS, trading hall screens, Digital web-banners... etc
Concept: Firas Bachi
Creative Direction (Art/Copy): Firas Bachi
Art Direction: Firas Bachi, Faisal Saeed
Graphics & Finalizing: Anwar Khan, Faisal Shamim
Account Handling: Haroon Muzafar
INITIAL CONCEPTS