Client: Bupa Health Care
Project: Internal Communication Campaign,
Up Your Service Passion, Service Hero is a customer service performance enhancement program for the human resources dept.
Agency: Havas Worldwide
Location: Jeddah, Saudi Arabia
Creative Team:
Creative Head/ Senior Art Director/ Concept: Firas Bachi
Art-direction/Retouch: Firas Bachi/ Faisal Saeed
Graphic Design/ brand guidelines/ Final: Faisal Shamim, Anwar Khan
Account Manager: Ammar Bardesi
Photographer: Safi Jamal Allail
Year: 2013
Approved Option
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/6cd45cfb16049ee4c405098c6de0b7996745b86cfb0fc40dd4507ad39529d79d969eaa445d68c532_rw_600.png?h=792dc500efca0b1ade1152e4809970fb)
Approved Campaign logo
TEASER POSTERS
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/2993e38a41863b45030744da75ad1c1cac652d31b457c75a557881056873fedb14f60ba8f17c9427_rw_1200.jpg?h=2410e92611df0f67fed6448a6046b0f3)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/2c909d50236ad068b83f8cf2483039e99dae5047261be5b5bded7ad7e6d0035f72124296e8ae3eb5_rw_1200.jpg?h=a86f066d0a9eb83b0ce9e8b1ba0a0b24)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/fdfa550918f4b3fc1b9d169caac4cab88afd6a2c15ee5d798a7916c6fd1e543cd213bf3aa5192b20_rw_1200.jpg?h=cc2d0daff052606e8f62347f71ed9f21)
REVEAL POSTERS
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/aee93401a01f26b2672417e3551ed510100b350045a18876db8f169418b602e4b96f655f625bc285_rw_1200.jpg?h=385c232701be1034e130046d20b60ab5)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/9d35932aded4f393ed114e4d1490d2655c930d62a609c70cfe90e15d0b787eb613d90b124e294820_rw_1200.jpg?h=b28f2ec9756bbba9421628612a9bea4e)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/3d55f8eb5e366614c5b86ba7e1c7399fe1321fc4c63c4860fa881ef354dd9a7486781e07045ad279_rw_1200.jpg?h=0e77f0b04a5b6a0c85d38216522599ed)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7d2e9004daeebf1d4d4ad2cff3839b3940b053ec31a13e8046b1e175bb535e5e3625ec53c56c1457_rw_1920.jpg?h=b374c9c6dcc95aa898c8b121df1b58bd)
Executed drop box and wall branding
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/0fd42722f3fdb0c1b040ae0751ad63717d2430d1dd45527989c33262f5c5774e7a78ff46ae80df38_rw_1200.jpg?h=10490fa6f361b8b8ad26625b0ceb613d)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/75b3f57d2ce11f90f45b06e7904d04da9030f4048de7ed1c1b4ec15f02d5976bf8301153f7de3263_rw_1200.jpg?h=5812381631c14171436549c7538bc4fa)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/f38ac1320e955df19af7abc532e3dc35754209f02f3737341b520b406990ab34a8f0b1211120a95f_rw_1200.png?h=5b86247243271087dee6a0ce8243e7ee)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/47fe9b8df8edea57d8378bab94842abe0ac5d16d3f2fb4428a4493fb29e5f88b5316cca380465cc7_rw_1920.jpg?h=a26bdcafcc6c921b6cb49cda48816cdc)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/cd3a60069761eac951508b2fc3454ecd8c4a587b997c536272d73b94c6acfd5c316496d40bc24d7b_rw_1920.jpg?h=11ce85012ee43cb7a6e76f2fd16a6862)
PHOTO-SHOOT
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/8b17f97c7e7ba60a4f3a9cee35a240efc6c415b964b80797b1fe86c9ba9f625fd924a3c5979da60b_rw_1200.png?h=3d511800f71e77e19489e67c675c97b0)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/9d66e3dba4fe3cf9ee408e55808ca776313b42cedee86da8eb8aee3163dce0bc7fde3f6af7dfa753_rw_1200.jpg?h=2f3701cdddd512ab88495264eb0713f8)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/e69435c7b08032a4b022ed42ad69a666e493a57c678cbf2f45c9a2f966f684d9e103d60fbc3ddfdf_rw_1200.png?h=a726e8ce1a6731bd3dbbb784c1fc0918)
Original presented concept visual
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/6ffb13eb8d20d394a7dfdbb798fe0e32509bd2c3c50af297b8acca09900d4a2f3ce693ca5d6f0a57_rw_1200.png?h=4abbd98d343a7f23811dfade7cbb69ea)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/98b7de9376050e711de80dabb2831400d54799037ce6b164fa3cf21469d05fdc2287c8a21244187d_rw_600.png?h=13c342db11c936be9c5ab8f1d1acbcc9)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/0753ec8104c37c744ff40ad72b225c18cc7e829bf85aa96013554a293131f6ba4df9e3f479eb2176_rw_600.png?h=53f52c1c3024ece4b0a64c54b17efac4)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/3c16ef39a44c5972ac1792a094a51a590c681928b941715f61ac1ab3ad65094b846bb927166db2ae_rw_600.png?h=fb56faffd17d3db041f23b43879b1e10)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/55df11856dc2db66fedc9da9f4fad291670194f6081a700fd47fd9d451d939b0413e4873d14a1b30_rw_1200.png?h=9ba21260f43a97c957ce51cd1adf872a)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/ad0e2ee359d479f85bace332f9f9ef027a85a826d4ce69e52e81724046accf29315214099c933fb9_rw_600.png?h=c4882ab5e0aa69d330c0026d386e72ff)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/260ceb09271a6013ff3b4b5b90f5152c596a8aac1c4cfc4aea15bd97392c8bfd9e0bf061b732970c_rw_600.png?h=d3f7a8ac8acf6e975fcfe949dbb86b66)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/284496f640d67a5cb6322d4975fa765ccbdf485a7e59b31322be45097e034cfed31bf8c321a825f1_rw_1200.jpg?h=ec4bccb163934864b7b13e30f96a5cf1)
Shortlisted Concept #2
Client: Bupa Insurance
Program: Service Hero
Concept: Super-Heros Comic
Work: Concept & Art direction
TEASER
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/0a72a1892cfc9c5d0bbd82c1449d1fdee194f664f331f4761e3f0f6eceeb27d8335fb1dfa2b7d7bc_rw_1200.png?h=f4f59eb8b7b8a420d09cb1d3fd5bb844)
REVEAL
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/ad5a1d5d3a924daf2b69193e97a01173de0130ba47c1a562de971573ab259287ccb2f26f68402a85_rw_1200.png?h=761493477ea33eca3532e571e215bf2e)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d3dd4fb953b0fa5343def3082c2ec4090b2394c20afd3f7d7ff8adee26510f01178341b81f8cdb01_rw_1920.png?h=640bc741ffbac00a93a99a7656d5dbb1)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/0d0b2585b4a96c7bf4c9622bf0fa4e3a18ee1d9459275d3c0a030965286290077a30f68367554a8a_rw_1200.png?h=18fa92b538ff3a996bd6decf5e3602e3)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/2e083383df3b01a19dd40725cff9acbfa78a1b05790842503aafe97be12a06dd6722bbde3443bb7a_rw_1200.png?h=23286bb0ca1af4a871893c0e10460f99)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/8bfb58de5afa4cbbaeb30d3ad30e4dc529bf3b321f02afd64e50c2e515c7f64115a04d919ffdea90_rw_1200.png?h=0496003008583266bef0f05a4ad2706e)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/889a85ddd626549374ff59c552e8713a700836db46ac3fe85519fdbe7988bea8b4e120c012b4170a_rw_1920.png?h=730c8cec5e9ccb2ac734c3fd54a40f88)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/5e97d018e0c71a2b50404d70da6d88516fba05862a28fb4d5001ecc9a431e4900855ed7f2a3210e7_rw_1920.png?h=c1925656c282f58360af7a8bf9cdba1f)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7d36280749d761227666b6f41712a2130dc93a333cbc4f93d3775ee4c53a6ea72b212ee5debc01b9_rw_1920.jpg?h=c67265b1a8cb7d9658025bad2d24a540)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/5f254cfccfe033d14c45b410b87d6ff632041a46fd628d48185ffadbc365a9d4a5197f2f869972cb_rw_1920.jpg?h=0b831ef1616ce5434f5d47b9a11f37d1)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/aa1ea89ff8ef5ae9d5b769e719d993d0d349902f82024ce2786e15c516074ef13b6ccfa6759d5783_rw_1200.png?h=8cb5163f3e51d3e4ca6758037e497324)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/1ed98580df7aa54185e7baba9353b411fdca1ace8c58a55e21ce511b447956d85ab8386128f5f83f_rw_1200.png?h=8dcda92c0a48b9fa4d8b7efc6c61b3ae)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7c34a5e00515c0f78250da5a4ff68d78034496605495785d08fc61577d8c66cf16baaf830ad65789_rw_1920.png?h=3b40385ec207502ba8d588170e482ad5)
Up You Service Passion
Main Branding
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/a8dbe6deddd39595f325bcddad0635a162aff8b7cd03ad4d929bf581e4c96b9adbe45dfc2d71d0b4_rw_1200.png?h=374089717f305d5d5ffe10b2eb99ce67)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/67cfdccfa2d448c36463bb0ec012b4aa48aa40238dd579fef55c29f0020f055a8d02100047b1cc6e_rw_600.png?h=6427eb4343fc7d5a38a3a4563173a5b1)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/eb0ebd5c2598b83c972525e33b26f5d60d8ff1a3c332d8ea4b1f7ce30d87a91a828b7d6961dfbf3d_rw_1200.png?h=635e47c096d2c27e6e46fbd4023a10ce)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d05fbb74334d21a5b0dca542c2e0695bcdef3cce0c94c19b155c93ad88c7d3d5dcb9dbacc8dff660_rw_1200.png?h=959500cb09ccdc523b879240a01439f5)
Office items, Tips Book, Mouse pad, Mug and Card dispenser
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/2a40ff6730f67a5c330cbd5b2a5f7c811c6459f159429ef462a0e4c6feb2e4a5315a57e5e5dc51a4_rw_600.png?h=ee0a2f203179eb02fdcd7d06bb61f705)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d46d05548328154c2e268903b7b17277790a104f34242a3966cf3b250a887b2e20563e35bd17484a_rw_600.jpg?h=6b444bab5a1c2cfe191e3b3c2394dcd1)
Up Your Service Passion Corner Program, office branding
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/74bd3803b0a2c3116c358afaebf61ba5abbc08acee044e42ac11d4c520c8c9a37844b412eb0c1a2a_rw_1200.jpg?h=cfa0eed6f82bc1f1c88b078fd4dc7bb8)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/72b6e79b02238b81ad0656419ce06db85b7888bd71fed47bff40f08e5b288f0ab72bd51cacf690b9_rw_1200.jpg?h=e51e18669b0f8a9ec855a56c2af23af3)
Milestones wall office branding
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/db82b30a5b517133ce5334bc195811b4f1d12b5c0b0755b6aef944f4144353d1e0f32e35c342b51e_rw_1920.jpg?h=7a8d637019435ff6e5590db0dfa4fa2b)
Mirror Wobblers (Smile Checker), for customer service associates to check smile before serving customers direct sales, phone sales and online.