Client: Bupa Health Care
Project: Internal Communication Campaign,
Up Your Service Passion, Service Hero is a customer service performance enhancement program for the human resources dept.
Agency: Havas Worldwide
Location: Jeddah, Saudi Arabia
Creative Team:
Creative Head/ Senior Art Director/ Concept: Firas Bachi
Art-direction/Retouch: Firas Bachi/ Faisal Saeed
Graphic Design/ brand guidelines/ Final: Faisal Shamim, Anwar Khan
Account Manager: Ammar Bardesi
Photographer: Safi Jamal Allail
Year: 2013

Approved Option
Approved Campaign logo
Executed drop box and wall branding
Original presented concept visual
Shortlisted Concept #2
Client: Bupa Insurance
Program: Service Hero
Concept: Super-Heros Comic
Work: Concept & Art direction

Up You Service Passion
Main Branding
Office items, Tips Book, Mouse pad, Mug and Card dispenser
Up Your Service Passion Corner Program, office branding
Milestones wall office branding
Mirror Wobblers (Smile Checker), for customer service associates to check smile before serving customers direct sales, phone sales and online.
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