Client: Bupa Health Care
Project: Internal Communication Campaign,
Up Your Service Passion, Service Hero is a customer service performance enhancement program for the human resources dept.
Agency: Havas Worldwide
Location: Jeddah, Saudi Arabia
Creative Team:
Creative Head/ Senior Art Director/ Concept: Firas Bachi
Art-direction/Retouch: Firas Bachi/ Faisal Saeed
Graphic Design/ brand guidelines/ Final: Faisal Shamim, Anwar Khan
Account Manager: Ammar Bardesi
Photographer: Safi Jamal Allail
Year: 2013
Approved Option

Approved Campaign logo
TEASER POSTERS



REVEAL POSTERS




Executed drop box and wall branding





PHOTO-SHOOT



Original presented concept visual








Shortlisted Concept #2
Client: Bupa Insurance
Program: Service Hero
Concept: Super-Heros Comic
Work: Concept & Art direction
TEASER

REVEAL












Up You Service Passion
Main Branding




Office items, Tips Book, Mouse pad, Mug and Card dispenser


Up Your Service Passion Corner Program, office branding


Milestones wall office branding

Mirror Wobblers (Smile Checker), for customer service associates to check smile before serving customers direct sales, phone sales and online.