Client: Granada Mediterranean Restaurant
Location: Virginia, United States
Project: Branding, Brand Identity, Logo Design, Restaurant Menu, Delivery Flyers, Calendar, Window Stickers, Signage, Digital... etc
Work: Creative Strategy & Concept, Design & Illustration, Presentation, English & Arabic Creative Copy-writing, Production, & Printing
Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, PowerPoint, Wacom Pen Tablet
Firas Ota Bachi@ 2019
Challenge: The restaurant has been serving authentic Mediterranean cuisines for decades, but it was lacking effective communication, brand awareness, and recognition,
Customers needed to be introduced to the heritage of the great city of Granada that influenced on the special taste of the diverse and healthy Mediterranean cuisine.
Original Concept, Evolution & Final
CONCEPT 1
The Gate of The History
The ancient Granada, the jewel of cities, the capital and fortress of Andalusia Empire for more than eight centuries.
While Alhambra Palace is the most famous landmark and best attraction in the city. Granada is considered to be one of the greatest monuments of oriental civilization and the greatest cultural treasures in Europe, The palace used to be the seat of the empire, and military stronghold that was overlooking the city of Granada.
Logo
The gate of the Alhambra Palace in Granada, with its delicate distinctive decorations, and Andalusian calligraphic font in logo and designs, travels through time and ancient history of authenticity and majesty of oriental unique cuisine of Granada, to bring authenticity and creativity in cooking from the East to the West.
Menu
CONCEPT 2
Heritage of Culture
In the fifteenth century, Andalusian civilization left a milestone in contemporary history of Spanish culture and creativity, in all areas of life such as cuisine, food, agriculture, architecture, landscaping, science, arts and fashion, especially in Granada and the southern parts of the empire. Even that the Spanish language used many Arabic words and expressions that became an integral part in the Spanish vocabulary.
Logo
A diamond shape framed with Andalusian decorations, written with the most popular Arabic calligraphic font Althuluth in the logo and designs. An original and innovative inspirational look radiates with art, passion, beauty and diversity, as is the variety on the table of Granada of all delicious and good every day.
CONCEPT 3
Pomegranate of Spain
Pomegranate (in Spanish, Granada) is the name and symbol of the city of Granada, seen on its flag, and is found in the ancient Spanish history, in ancient and contemporary popular culture around the city.
Logo
Pomegranate in the logo and designs! An ingredient is almost in every authentic recipe or oriental cuisine, the sweet and sour taste, is a symbol of the ancient city of Granada. Written with the original simple Riqa'a calligraphy font, surrounded by an oriental mosaic decoration originally composed of pomegranate seeds.
Final Logo
Color Palette
Ramadan Calendar
DINE-IN MENU
THANK YOU