OUR OWN LEAGUE, OF OUR OWN PEOPLE
Client: Zain Telecom/ Saudi Soccer League
Project: Zain Saudi League launching campaign
Project: Zain Saudi League launching campaign
Concept: Nostalgia for a young boy's childhood memories and football passion.
Work: Conceptualizing, Storyboarding, TVC Art direction, Props.
Work: Conceptualizing, Storyboarding, TVC Art direction, Props.
Executions: TV commercial, print, outdoor, in-stores communications, POSM, web, social media,
Published: Summer 2010
Other Credits:
Creative Direction: Sohail Ben Ali
Copywriting: Moustafa Hour
TVC Art direction: Firas Bachi
Print Art Direction: Racem M'timet, Mohammed Ouertani
Account Management: Adil Abdi, Omar Azar, Mohammed Ben Tara
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/da49d321fd30326ca4ad8f13db531c4a8c73c0e30a002e3308735aa1ad7df8ad09c04cf5d4e5cdca_rw_1920.png?h=598ba396144efe48760af88ed7e0a227)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/761a9460be4ca9d8130310a72eb8c1408fc8895690b2fb9d0d3f7d9394169495047178db3e5c10e4_rw_1920.png?h=ba061045e5dd7146ead0066f23c77cd0)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/3e5b6158ab7aaa8374b95a93de38cd843ebfda307124a8dcdf1c0b7e6f878a346c97d94440a18c6b_rw_1920.png?h=659f3058f7b2862e08d399efd31d4b25)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/221f6742942136ac6448cef6c87da4b8e0d9fc7eb02a7d0805f8c2027f3c02483e47f1935c929d98_rw_1920.png?h=c5f4ea2ea05aae1d22c10e59805a6ff8)
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