Burger Immigration

Burgy... Burger Immigration. Work: Branding, concept, storytelling, illustration, graphic design, package design, assets design Materials: Restaurant assets, restaurant interior branding, bags, sandwich wrappers, staff outfit, menu, food boxes... Year: 2010 Agency: Phi Communication Other creative credits: Walid Massah

BURGY

THE REAL BURGER IS GERMAN

BURGER IMMIGRATION

Background:

BURGY Burgers was communicated before as a Western American dine-in restaurant, client had to revamp the brand communication.

Mission: was to change them and perception from cowboy to something else.. I did my research, found out that thy (BURGER) was invented by German immigrants in the lat 18th century, who left the ports from Hamburg (Germany) to Yew York (US), on Hamburg-Amerika line boats.

concept & artwork were approved, concept was applied on the restaurant branding, outfit, all dine-in and delivery materials.

Concept and Creative/Art Direction/Copywriting: Firas Bachi

Agency: Phi Communications

Country: Saudi Arabia, Riyadh

Year: 2010