Client: ASHA* Professional Development
Creative Team: ASHA Creative Media Team
Credits: Firas Bachi (Creative concept, strategy, design), Martine Stein and Emerald Ong (Creative Supervision), Lydia Hadfield (Copy-writing).
Channels: Print ads, Digital and social media, Event Assets, Mobile Apps,
ASHA School Connect is an annual event, that was suspended for 3 years, this year it's back, and it is in Long Beach, California in mid July, this inspired the beach colors, and summer vacation vibes.
The Challenge: It was to come up with a distinctive graphic style that will revive ASHA Connect after 3 years of inactivity in the first Connect in-person event after the pandemic.
*ASHA (American Speech-language and Hearing Association)
Location: Maryland,  California, USA
Year: 2023
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PHASE 3
Final Campaign Assets:
The final deliverables exceeded 400+ assets in different channels; social media, digital, apps, print, signage, video, gift items...and more..
Digital ads and Social Media
Print Ads
Direct Mail, Sticker, and Props
Zoom Backgrounds and App Design
PowerPoint Template
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PHASE 2
Selected Option, Style Guide
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PHASE 1
Initial Moodboard, 3 Directions
Color and Gradient Palette and Imagery
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PHASE 0 Process
Color & Gradient Palette Creation
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