Client: ASHA* Professional Development
Creative Team: ASHA Creative Media Team
Credits: Firas Bachi (Creative concept, strategy, design), Martine Stein and Emerald Ong (Creative Supervision), Lydia Hadfield (Copy-writing).
Channels: Print ads, Digital and social media, Event Assets, Mobile Apps,
ASHA School Connect is an annual event, that was suspended for 3 years, this year it's back, and it is in Long Beach, California in mid July, this inspired the beach colors, and summer vacation vibes.
The Challenge: It was to come up with a distinctive graphic style that will revive ASHA Connect after 3 years of inactivity in the first Connect in-person event after the pandemic.
*ASHA (American Speech-language and Hearing Association)
Location: Maryland, California, USA
Final Campaign Assets:
The final deliverables exceeded 400+ assets in different channels; social media, digital, apps, print, signage, video, gift items...and more..
Digital ads and Social Media
Direct Mail, Sticker, and Props
Zoom Backgrounds and App Design
Selected Option, Style Guide
Initial Moodboard, 3 Directions
Color and Gradient Palette and Imagery
PHASE 0 Process
Color & Gradient Palette Creation