Client: ASHA* Professional Development
Creative Team: ASHA Creative Media Team
Credits: Firas Bachi (Creative concept, strategy, design), Martine Stein and Emerald Ong (Creative Supervision), Lydia Hadfield (Copy-writing).
Channels: Print ads, Digital and social media, Event Assets, Mobile Apps,
ASHA School Connect is an annual event, that was suspended for 3 years, this year it's back, and it is in Long Beach, California in mid July, this inspired the beach colors, and summer vacation vibes.
The Challenge: It was to come up with a distinctive graphic style that will revive ASHA Connect after 3 years of inactivity in the first Connect in-person event after the pandemic.
*ASHA (American Speech-language and Hearing Association)
Location: Maryland, California, USA
Year: 2023
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PHASE 3
Final Campaign Assets:
The final deliverables exceeded 400+ assets in different channels; social media, digital, apps, print, signage, video, gift items...and more..
Digital ads and Social Media
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/e95afdbc-6d9b-4af9-8b93-8178c121d7e6_rw_1920.png?h=d9567d8027a2c7708275e4c33175284e)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/9deafecf-7204-45a2-9d06-515b873db65a_rw_1200.png?h=8d839a7e3456cbcdf79933a273684fd9)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/f6a96a57-7f35-42e0-b55e-78e7c1056349_rw_1200.jpg?h=932ad3a6316fb36844bdd2e75717dcca)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/13c33052-168a-457f-8bde-dd897da6c2f6_rw_1920.jpg?h=ff546f05b12b85c054f0bc65348df7ec)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/aa21cc36-052b-4e17-bc28-7b34eeccda54_rw_1200.jpg?h=ffdce536e44598b23cee8b7505c33082)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/a6da0c21-553b-420e-8991-ee2138c30019_rw_1200.jpg?h=b7a29359876a5024b7c82a6831d75496)
Print Ads
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/3aea9a9a-072d-4e28-adee-c7c5b3ce4152_rw_1920.jpg?h=9a0b4837957ed90c802dda28864891fc)
Direct Mail, Sticker, and Props
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/0e0576a2-2357-4396-a422-d461e42715c8_rw_1200.png?h=ec581b12f996b1e855aec9a600b6c998)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/304f1319-6196-4b28-89e3-7ddeceab5c06_rw_3840.jpg?h=332aec9250f1049f23662e4b53f1ec83)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/273d9af0-51ee-4c4c-91b4-2bf61b26a58f_rw_1920.jpg?h=be394f91f84dfc4f8753760ff52dd02d)
Zoom Backgrounds and App Design
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/2a8457c8-f555-4a7c-8155-868c1784299f_rw_3840.jpg?h=cd37c25e65d1fad5e9588e0e1a31a61e)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/e2d279a5-4b4e-49a0-9100-54cc39139d6e_rw_1920.jpg?h=b7f64706ffee2238c8dbdb73e7d07cbf)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/5cff1e19-40ee-457b-987a-108ec8171236_rw_3840.jpg?h=34ba2403121eb9752b2c6c03b311a53f)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/300c4550-6cba-47f1-b4df-53b55ff3cfed_rw_3840.jpg?h=c81e4bec8a1922818fb6861b907011c7)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/cfe7cd03-d8fc-45ad-8b5e-d9b8d3285a3b_rw_3840.jpg?h=4b592186b57f64affc2fa630f09c7ce7)
PowerPoint Template
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/9fd988a0-7c2d-4e64-ad14-ac3a5a7d08f5_rw_1920.png?h=93834d37b72f4ac7fc927c4da7931508)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d69d058a-48b9-4c86-88a7-a9f2563223f9_rw_1920.png?h=31e53c6f27ec5dc29582ac46d99e4ccd)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/6055e634-6f8f-437f-8798-0dc55f1c599c_rw_1920.png?h=2ae9a35de9512f04811d6c20600c14e5)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/ef7ea0aa-33ea-4676-8169-2f1bcf3b2c88_rw_1920.png?h=dd37c51463847438ed842eae1e202a71)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/85e7f039-17e1-43ea-b51e-976427bb69ec_rw_1920.png?h=2daf1c2f2a23b4d89822601ad2d897c6)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/259d250f-76bf-4ba8-9e33-37ecae73a75e_rw_1920.png?h=a9ce28a4b52708b218105d6c3ea4a3f4)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/f7f50ed9-d0b4-4eb1-9541-d04ed3d80050_rw_1920.png?h=adf5706fc6e663c852ff9d6e69b0a04a)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7d1ce6de-700b-4379-a789-289b68e6fa07_rw_1920.png?h=8e9793cefc213c1eb67abb39aab2138f)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/2d38f5b2-c1c2-47d6-8e84-a26a9e35f24e_rw_1920.png?h=18a02d8c1a04ccf428799c7ece96b88c)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/50879979-d7ee-48eb-af5b-633fe1b9d361_rw_1920.png?h=5fe061db7649cbab6f7698aca0713579)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/906bbffd-6ad9-48b8-a988-83b94ce2f73e_rw_1920.png?h=71e91dccefa17aa0db7a725a9e3cf248)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/83302220-744f-46a7-b79e-4c3629b74b63_rw_1920.png?h=df1bef45734f57f4711af72ed48b30bb)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/6acf254a-0d01-4ff1-a9cb-ed1f0cd7a52f_rw_1920.png?h=50bf5298378d56fe801155eda4f3c46a)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/34fa6133-4b2e-4bda-92a6-51b28c12006d_rw_1920.png?h=c02f3c0b51cd4235998002ba2ddb85a5)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7aa3ff60-5c90-48ad-a2bc-e00e1e5c7b43_rw_1920.png?h=a1db27b698e25cbe857db8a8b1f9b3c9)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/28591745-d5e8-4e54-9698-88e3c0ff6c28_rw_1920.png?h=cb1a8c47866eb55f9bb1370f1ee85440)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/c81bcb7b-0756-4e90-90fd-1793e2998d7a_rw_1920.png?h=9d930cdc250082a08376217e0765f3d7)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/e8b9bb16-2818-4c88-8adc-41a58a2ab320_rw_1920.png?h=d91618df8fffbdad80b20cf34c150ff9)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/80348e5e-665d-418b-9582-5fcf1d8cc87a_rw_1920.png?h=328c95037ece7c1f0f1eca482923c22a)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/39e3d83f-428b-48b3-b22f-958fa3c682ad_rw_1920.png?h=2c845f198143a15c239ac4726d7884cc)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/fd3f8a74-f44b-42cf-9dab-a98c173c559d_rw_1920.png?h=a10e5a5814d70d5985982694a6a1cfc4)
____________
PHASE 2
Selected Option, Style Guide
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/e57e9683-261c-4a0b-83c8-5f7c04545eee_rw_3840.jpg?h=277b3ed0f26b5b324e3a0dcd7ba4af84)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/cf0c61c8-4775-4012-84e5-c2ff62a9b3f5_rw_3840.jpg?h=ee118549b2c6d400e023060b3190d53e)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/dedc279f-1a87-4448-b56e-31e501cb7234_rw_3840.jpg?h=05deb8424d80435f47578fa5de1a9f80)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/f2f013eb-5bb9-4cc2-8baf-ba837c8c1921_rw_3840.jpg?h=41e07cda0058cc2c1f50c109bee75d76)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7067827e-b3e7-4325-a9d2-5149c2eae37a_rw_3840.jpg?h=78d79ad22eff7dad84d218b58e5e723c)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/3bf650ed-d761-4db7-b511-0cef967bd4d3_rw_3840.jpg?h=b348b96253bb1c15434a36417213f6fc)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/0ca99895-b413-4879-bcc4-7f73a9b7201b_rw_3840.jpg?h=4e5fa95fe6b71ddc3ec3628b6242d447)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7ff7bc54-9ae3-4a13-adc1-4a8a39f1e214_rw_3840.jpg?h=8ff8d0901fd069b3af2c8b38f4866d67)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/e7b675f8-d538-47df-80ab-8d95f50c0233_rw_3840.jpg?h=49a40375de4f4413a3e6a8e65cb6d2ce)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/40d9bc5e-1deb-4ec1-b5bd-2b35db668381_rw_3840.jpg?h=4d8525dcccd10fb34d0870053611e952)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/b623621f-52f2-4c8e-bd70-0329efe234e1_rw_3840.jpg?h=d4cc5061e7d76049b6a0b34da21bee7d)
____________
PHASE 1 Process
Color & Gradient Palette Creation
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/5fff949c-971b-46fe-a69d-6f7a5b88738a_rw_1920.jpg?h=c7c4c613a0dd9468b7b394502f4236a1)