Agency: Viva Creative
Client: UNDP (United Nations Development Programs) / State of Kuwait
Project: Kuwait National Development Plan/ New Kuwait 2035, integrated campaign, 360 Integrated Campaign
Year: 2016-2017
The New Kuwait Project: UNDP/ Kuwait National Development Plan of $165 Billion, over the course of 2 years, we've been developing a brand communication integrated campaign for a project called “New Kuwait”, Launched January 2017 live on TV event in the breaking news, with interactive implementations, brand activation, digital, web, mobile, UI, social media and +1100 engaging graphics published, TV graphics and scripts, print ads, large print and screens, indoor and outdoor, vehicle and ambient media, collateral, events materials, and activation booths.
My Role:
Concepts, layouts, graphics, art-direction, illustrations, photo editing, manipulation, creative retouch, production, social media branding and daily post graphics, brand-identity, calligraphy and typography, brand-identity materials, UI, visual and web content design development.
Social media channels: content management, monitoring & brand listening.
Bilingual copy-writing, Middle-East insights and cultural consultant, voice-over, audio editing, talent and direction assistance.
Concepts, layouts, graphics, art-direction, illustrations, photo editing, manipulation, creative retouch, production, social media branding and daily post graphics, brand-identity, calligraphy and typography, brand-identity materials, UI, visual and web content design development.
Social media channels: content management, monitoring & brand listening.
Bilingual copy-writing, Middle-East insights and cultural consultant, voice-over, audio editing, talent and direction assistance.
1. Print and digital ads
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/290b0665866dff556a4752a14fec2fa60f3145f7a77432a7e05217d1ade9b0a3912f2a46d70f5a7d_rw_3840.jpg?h=4645922f67e006c8abcc270fc5525dc8)
Newspaper and magazine ad
2. New Kuwait Responsive Website:
Role: Helped with UI & UX, digital mockups, and visual content
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/c79fbfb41c5c4ab579842f1fd60fc7d90f598709402482942dabc3cb94d7fabdae28ea20df821a4b_rw_1920.jpg?h=497c35fa2207bb511deca49c08bb9cd2)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/e5fed97dc5305a8d2d7999b7afabf637e8ceb6b1c109ddd2a7a636ee5e07244c034f1e049b8b0436_rw_1920.jpg?h=3b8cfcdb819a7c769e123653e6e272fd)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/39164bd6833ec62016f46677aed7ad9c1098b6907e126a4c858a6d1eafa8f0408ee19744623438c1_rw_1920.png?h=b94d02b54ad23e85a0ce08f538f9b5dd)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7190655d6312badc06ea381bdfbd7dc09d28ac7b9f689a6c376f6088bd17ab0bd552449fef49f15e_rw_600.png?h=c38b900047c47176bc530fe4ff1f4f1e)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d4c4a5ef46a88dd1b9fe1b176f32417d4eff4d5f46216d48417bd2ad82f368da09e2aa51e9283f0a_rw_1200.png?h=206163baa300fd6b3487b88ace6272db)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/18c83cf7784a5bc4478e3c988ea181cda0ff44141a16173275ba1b7af5e631e802ae79dd4cf6ab10_rw_1200.png?h=e66e2b87dbf1090034d3bd0ecab0d50d)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/5d0764447f7b8d93cc83dc2e46bbe198aa56f4cfd337c14009cfb2b8fd33374d6d2e11fc4d89d9bf_rw_600.png?h=ee5f3baf13dbe715bcec6ff5bb65d2ca)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7d55344efd4ee75b3f2d0f951427c70614c29bed0bbbd57998ca2386eb43219d43097134b6231f79_rw_600.png?h=53a8e7b799d5e543dc18334db342c3e1)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/0f0a86d8ab7f68f8f7d67f0519f2cfac856fafb10db268a310dfae2bb644fa16feb91d34a8b481b9_rw_600.png?h=a13030afce1b285a52a18d8786952b9c)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/94343f34a032608e2826bbd0d309bfa9e12ed98eb81cfa399a6d75e562dd39e971c4362d29d8f9cd_rw_600.png?h=9e3a4ec9d331e207be52937eedadf96d)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d37d02b4f9ee363a64cf53d5c194fc414f1b370db21000b2a9d15c9e60a8a9cda045ef03e0768e0e_rw_600.png?h=b528fd50ea12543fec71555bb4aac22d)
3. Infographics: Miscellaneous, web, social, print, and internal communication,
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/920bed51593a94cd15b25ef7871e171656c1f2b36666798ff89dc1a3a54087e37513ab194adc81bd_rw_1920.jpg?h=6c8756248fc6615dd56ccfa72848f5e4)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/98b0901b05a88ca30a6e8f3bfa7cbcde667305ffa3a9bf1123d3cf41119bbbe93ce6a677aaafcf14_rw_1920.png?h=6ebb08f30d32e010976a71d34e41f818)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7875dd38f45d48cf8484229e827e5684b11e3fc804915b888cfe198c77b8163ac91e4103172436b8_rw_1920.png?h=94d043f0a0422eb3223d442eca1a11ca)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/2d16bbd4fa0cdb4cb07403b72a5e60fb39d84bca7dfdabe3afe2ca465abefa7c9604d48c727811e3_rw_1920.jpg?h=483f31c6125ee35f9278dc2a929726e4)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/25a2e40013a77ca9def25d442636ab8f0b720ecc277664bff8c51cb283181996f4650c32f3ad21ed_rw_1920.jpg?h=e8b1cb78dfef8f7573afba9c9c21750b)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/bef05308e071014edab5324895511589306b3e8c1106a01bac800434e06cb0bbe95a3596015af56a_rw_1920.jpg?h=ddf824c0a30a76e937a708e17ba5b0ba)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/f2e50d8c206b3f48c952308677bb30455b26f1bac5ef8c56661521378678ca3fa26c3f1801205abe_rw_1920.jpg?h=db9715408dde6a071660a8b40e4de06b)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/8fb764c83e2471173e94290c937bb977efd2d5e227c09598c92dc2f9aff174045704babc9f85809f_rw_1920.jpg?h=0a63d0b78645bf59cc020548c1aa42aa)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/007a6f7154b6767dd5cf4d14bb62d32379e8d753e8499ade390b69d469baaeafe133cae80711f477_rw_1920.jpg?h=bb8327cc00357b881344a7edc07bc181)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/5262894dba66e6eae86e62d01a17d8895ece755ab3283201927e6319a51dc517db247bde3783e6fd_rw_1920.jpg?h=aacf2e45e009f7d73dd3361419e97d01)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/f115f0d604ae967d078b8d24fd37198a24373fd2a2830fe62aba35c6335443afa8d59910109902b9_rw_1920.jpg?h=42721f21cbb4e0b976b25f1d2a2c189f)
4. Social media Channels Branding Design:
Twitter, Facebook, YouTube, Instagram.
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d9ec768495f8fe454117b6a1bd4c48091741c9d3dba889033ecca9db4f94071f446a9daf379a56b0_rw_1920.jpg?h=a0fb950a2982b6a1360155d85498819d)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/60acde4b8bed9396ae68314b570354499f872af300902d849c78b9bcbd9aaa1f9ca71dfd1807b41b_rw_1920.jpg?h=60e9464fa2d6bfc484219039b71426bc)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/c4a942079018cc50f9bf1cc182f16d46012f9ea9bf4f170fb14ed800fba5f0c6b84b2524d175c2f0_rw_1200.jpg?h=fdfd5405b19c4e42213af85750455ea4)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/507c0ecb503334d183e24195cfe1b9d086a44e8ee6f4ce93634e0b9df811096d1348a1310aead307_rw_1920.jpg?h=0c3a31ed7a78049439292b85788c038e)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/1b63d741dc66a3204e7cfc653f579d8ccce7a330411f0fdcab20461fd47c3904a8f1c9c16620d51d_rw_1920.png?h=09d473aa1847e588f48d08650114fbcb)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/928dfa5bf9b61488fd3b015ce05d87efbafeba897b77b7dc4ccd558affc2dc2f422fb2b5731b51bb_rw_1200.jpg?h=52524f890846cac217f2ac0a19ae2679)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/71b5aa064b8bcab0e5e1caf36b4f9422f8607c62554935da4955b98ce90cbb3bc1dcbc716d388289_rw_1200.png?h=b7bba9e36f4966ba1d0cce40afe847cd)
5. PowerPoint presentation template, brand identity, layout, visual content, and design, stationery materials
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/680cc08e6a407c1b7d5a10063b56f1ca8bcf01e187be808fd2817aa1fba6a90c615708bce61241ed_rw_600.jpg?h=a06251ee009685a8a39840080bb77273)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/30d081ff7f6bcea0e9046e913b8112fe3debc94279a6f9dd555ad6e00f5e973deadd5e7564c1ea73_rw_600.jpg?h=6c564accdcefb14a69960beb3d341841)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/1f39e99db75ed31ccf4176659af9053e730685e7f0de8cdd9e23e18dfed179514097b0d700c17949_rw_600.jpg?h=0e0db9177befda2380ac839913eebc01)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/f75edf72e6397f15da5a6496797284b6308d922a7a365f3be74bae89d9084c46d2293365625d744e_rw_600.jpg?h=3931fb982257860fae0346c2c9e6ffc4)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/22aaeecb776754d072acc66580aaf8189cab410a6b44cdde9bb844383558fac68bd0bcba4feb2f5b_rw_600.jpg?h=13fba10cc288231d7f11bf42aac38db2)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/e30dd33c426146d0c078d7099bc5cfa2b9ef31ce5e86699d4b1114c7244346f72cb4b62fe43e7a9f_rw_600.jpg?h=bc05c93f080ba722e70ffdd1ba28ccdb)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/04184332e7a8401f53d55c2c42bbdeebfd01d31991d278cb9005f56f63a241c5013cde82a67b3a4d_rw_600.jpg?h=fe1804b546dfd071c109ecb49d7ec6d0)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/fe98ab11aca30999845bc5810b28fa8ece65ff911a4365cb9ac4ecb3929b3cfa517bb093337ecf25_rw_600.jpg?h=bbb0a7be929848fe61de8fd7d8325f78)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/bae06fa6dab6c0a8dcac161d005c096e31a903779f9cbf54600e7699d80eeb22a900199fbde6cd65_rw_600.jpg?h=396167221e1aa7814a8a00df481de70f)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/11c45da63fc269d23527538fd9840716f79ff9f06fbd1ca9bb51075f98b6ad2263c8b39d90075b24_rw_600.jpg?h=30d3080d5462a9ebd1f1dec7d1e7dbbc)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/07a091d8b563b0beadb4be85405a24781856f354118a9438c2c349ce5257b82c8fafc50c228ad949_rw_600.jpg?h=88d7a68f865c801ecff67910d65f0b48)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/cbdd29f5da6cc5ef4408e6a761092c70613e8c6db0633e58ccdcd230062eea3dd0805eff9300e1d4_rw_600.jpg?h=bf7d057e7e7509e58c31852d85137517)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/be59e5a3c3c7fa6a13c7decf477041a883b4c4d9a11418818d839fd5cdbe001515a094c1c987383f_rw_600.jpg?h=278bb7ae56eb8c813affa29350ffe608)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/ba2ce67d7510ee27098bd6aeb52b1512611a60bcfaf6e95d1c68ef01aa17d458b43c241d2a714424_rw_600.jpg?h=b3dc99ccc6eb9f09f1d509ab4bf6d434)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/ece8b8f4cc364d1f08666082762abd914c7bb3abe81ad9cc6e6179b679376336979fe4fc0c7fc6cc_rw_600.jpg?h=e2f1228ec7413e04c8bc37c1e2fce49f)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7570dc13c9107d06f4cc29f3c93bb7b17722f0c45e99ec3fbda104ba795c94c91406539ffea7b65f_rw_600.jpg?h=bbbba47f89a0625ed4ca6d981021439a)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/b8a627dcadde248b1fc261669bb3a4b3232a73b1c85244cb4da3445b2d9db10cad0de6522ca3d507_rw_600.jpg?h=d47e55e0fbe639028349c6e1f3361a53)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/222b16aaa193b28ea8b2a517bac9b15cb59828dfd2ff25ff6a4d7b32ee82fce7cbca2dab22e16596_rw_600.jpg?h=433d28f5a27019496bbf7f9cca8f92e8)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/448daa85cf08818163befe31f19e8b522392b9164a3faa9dc9abefc8a8117d1e746a2c75f468565f_rw_600.jpg?h=b4ddb38dc79399c48a5d5de9dc89a0e7)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/cff737f443c782d65bb93e185d7d4b1fc117ef2084d258251a8343a5ca64c558a706ad4883a2e84e_rw_1920.jpg?h=88b22f3ae310206b669a3fd7cd02534f)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d69afb521fd301b1144d5079191a7bc1fb718a6f5b02bea6be334f8c0fb194a3c7399ad4ee405f0f_rw_1920.jpg?h=e0b103752334e5c3392d2e80d528ad25)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/9d2f25ab03c75129c5ff6fd1f429baa6aa3247d327a124876fecb70b6779d6713b8d9f61a33f6bc0_rw_1920.jpg?h=93aed965ce74606d3b3786d78cd5b035)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d831a0a819bdce95b5e6d78b770ecd248f084bdc19cbb6ea964fe2ec3579146a9150d266d1532d49_rw_1920.jpg?h=7b585dce9872e6a18405abf51c8c3e8b)
6. TV Commercial Graphics
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/00a7ebffe85d32a79ec06c92b47a04e3e8bc16edcdfaa268d4d9192f71251b97d89ccfe7850b5ecb_rw_3840.png?h=5b748195a04f261cebbbf7af20281581)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7db447edb57eeb1261c1903204d52ac486b5ce54e0ea8f08821acb6c348cdc7393dd7e34cba6046c_rw_3840.png?h=4731d62a46b7783af83f80c74d36646a)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/b8e2b1fb19b7862b32bb2bca4c95bdff68e65c5962a96af4cabbda8627d2a80b1a18ddabe4feea36_rw_3840.png?h=7bab07eb3446f3260ae603923a9b4c3b)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/86ccf8d14e09cb345c23f6fe249e6497f6bb840bf49397f9f10ce89a58dc1351d17e2d8ba202f0e4_rw_3840.png?h=1058b24d2d82ad749eb9b12d5cf11b17)
7. TV Commercial Storyboard
Campaign Teaser
Work: Graphic Design, Storyboarding, Photo Edit & Manipulation, Art Direction
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/a0d738c2f88afa5684b2f128889a468eb68318bda6b7e3290150f0f17bec7bf45b60117ca8878a1f_rw_1200.png?h=294b17e149bbb86745c0b3cc73ed4bf4)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/049160189c290cd9a322fd005d10c9d11b41ce394cc80edaa263cad3d7dc55911ca9d3fe2707cbd6_rw_1200.png?h=cbbba5d27734752a8c6922034425fd3b)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/4437d6b027c8fcdf3df3314a35008db2cc92c406804e94e300d7d43bbc03e3acb4476e72875d196d_rw_1200.png?h=d0a11fdda9aa7349526a4daf6bd65cea)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/e6ad363e5f9ffd198c5b1ccde1342f3a64a0fa3490c3257ffa465f1bd164cd0d731fffe9fb4f017d_rw_1200.png?h=5bbe91e57e3a42ee97613178b15e81bd)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/87aeeb354fcb31eb65835b48f8b379d91231c9bea2f231a380a85db82c878f89046eebe5aab44b46_rw_1200.png?h=0706048de44d9f01668b9901e28e8d5d)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/904caadb1d619815d8913f8644ef4b0459171731fac481aa170fb6ec03c0eeb317e0413257e007e2_rw_1200.png?h=1c05469d4ef35cfd8b0fa9afb2324b91)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/44759b7e96d8e7aa08f53c73f6067f5057b6d8d7145bdffa8604565dba0ccf83d9f3e061c81f25f3_rw_1200.png?h=27115eed6794b4f597989b3644744857)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7175b7b2ce17c44785885760dcd718f0b99bb590c027c94fb11d584803ae3171a18edd83d831b202_rw_1200.png?h=b0332fcf5bc1547adb8ee1ee1529404c)
8. Flat Characters design: Inline with the TV commercial campaign
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/ce7350975bf0658508515812994cd7fa3f23818bf64238c41c96d193bcbd39f98f6321d7c3f956c2_rw_1920.jpg?h=293afb7744312cffe93deb3f888f445f)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d0db0690ce2c26dd8554bc418b7c427b2b101c515ccb210bd3dbf954bb21b19be807e7662fcbd867_rw_1920.jpg?h=cd18f1562394380a8b3bf0d85996fed0)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/f89b3324c7ae70524fa3bbc2ce91c2bafc43a58c8e009831a029cca1f475b14489be81d808d72854_rw_1920.png?h=e21e0164ffb4c161e0557f973970b5d9)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/062d82471f960510bab647b43510bc791611787a9eb05a414f424efd17bf3eb16a3f4e72baf04cc6_rw_600.jpg?h=00ba86bcee6952881524afbc105a17ef)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/cdc2add261e60bce6e862babdeef1238be6dcc4e3b626d9aa9305e8a829d75431f4f5168b08bab3f_rw_1920.png?h=35337f405599bf37d36be6370361a7eb)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/27ad6c9aa0131d5d06883aca89b91202e967ae16a512fcf57a617846e9bba4cefabdac5bc52197ad_rw_600.jpg?h=f1118b1d53277b1236e804a091637a73)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/e15b7cbb57b2a7cab5401841f357d5b7ab74c0f6fc222f1946477a6cd5dc9503d1c7e3b95320d3ed_rw_1920.png?h=9bde8b930fa470fe297dd824399ce8db)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/6f683d40da7904ef8749437a92b0d6f9f93a673b4096bd529fe229baf3e888ab8de5e96620d27dfd_rw_600.jpg?h=32deef5e3e77c3384fa62c06281b300d)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/013533e835dac214f3854147c8d5c8284d2f0472b55b98e06c6ee67c220acf3c349af445cb44cd42_rw_1920.png?h=eb41e1b83248af0b085299ffa5735872)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/a3fc665b6ea6aca33f19ecdffae7f1a60c94f8c76dd84b8dd06ed2ed483a29181133779e112b6364_rw_600.jpg?h=c016972e8a0671795af4739964a4a9c6)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d5b0f8366732a840f76f78ef4a7758f94030b5a7dcfa1da88b756eb86f7d06b36a72c8fe09340139_rw_1920.png?h=015eefb782f72f8575d6bf347427558c)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/17502ce6ba00f58bdb09216b8a0cb26d20d2b5ec6ead03c6d6583d3590bdfffc60b76b87a17939c8_rw_600.jpg?h=c7fa7e95c7baa579726ae2b8e3796f6a)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/831459d75a73f74c3812013bf8ef7255a06b41cdf3f50d6473e7f193cf5152a400c0b60f8fa9b17f_rw_1920.png?h=7c2f8b590938f10dd668e7537ebc5d26)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/b0b1045f89f784535caeacdceb70d6c704505e6a0c6f328a0bc833910ae9b768e2395fab58f0b096_rw_600.jpg?h=b11b99c21c4a70ce165f27c1f219bfff)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/40572eec1e4ef5f59543d993800bf0e07c101ce144d39d3ad1790c456ae659f50788f9bd1f8f4819_rw_1920.png?h=8b52b7829bb19c441e5677e65a409c74)
9. Brand Activation, booth
Concept and art direction
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/850e83f50773331f478fc23e30e8a6f00ab24e4a6beed391ddfd2ae485b24ea89cb551efe5ed144f_rw_1200.jpg?h=6f6400416757b0ed30790645f754c6d1)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/b9ee4e9bd88d9d7a45a6ba9379f186d448bb567a231d8a66a3fc81076398249997e96c8ec2e95875_rw_1200.jpg?h=5151b3488353b1d7713f23bda0d9724b)
10. Internal Communication Posters
Concept & art direction
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/b15ecea97f9b6de495ebab528b80371432f3dbc509d1eafc84e9a5217d23e7fa64cf5296c557fdc4_rw_1200.png?h=926e61cb38772fa1b6688aeedfa3ba17)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/5be2ab8b8ab565fbd9507cff802ff859568d13f3293f09e34553661a82c6d349499e4bd59ae338ad_rw_1200.png?h=a4d73dfd02851a4cd3444b107b8025ca)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/bf7221ba5f05fb1cceb8af80ef5ad8f9c1e2635f50fb9aa8a6b3eb57d0d3e342e5bba80120360403_rw_1200.png?h=d16e2412e52196f55c18944ce0ce0da0)
11. Brand identity materials
t-shirts, posters, bus wrapping... etc
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/3d3bb4b6ee90f9c5d66415c997930f72a7c9d20d76a832f13d90f79e9b1b9f8d192993723cfe7dfa_rw_1920.png?h=dc4eb0bbf38cb27ae5bdd3ab039eb2ff)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/e3fc2869ea069950b3bce03a676ca5ed5f539827cc4d0a5399b8062d982daf00b77d886d0d4a23b5_rw_1920.png?h=5835c13bc3b176be350191a932c90bda)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/0623677866a6301a6bc21f63f07bceb51bd100d236e59c89f62049e3f99f0b94605cab09a8b363ef_rw_3840.jpg?h=9878561aefa0b61508d74ea40485a2f1)
12. Launching event materials, badges, invitation, video Lower thirds
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/35da8e7cad92a1aa4d0b7981bd34ed3d710475193f0d91013065f08eae7f031ab9a122d3ecd80331_rw_600.jpg?h=b8b5bacc08789222736906f6c3dd7ac9)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/07485ae44539b2f2d8e9e44259a7e1bec04b1ac8b6a5ca786326983eccbc2cd41ed932cdd1895d8d_rw_1200.jpg?h=cce62461d07cd97c5d3f723a3abefaf5)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/998e08b960b38810c6189e368c742a3acf30e01514280e0640529fb024b88602e8da1b432118e1b8_rw_1200.jpg?h=8c83dcefa06c2adaa3445817b403f781)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/ea1eb6dd58045519203c0c95847dd996ba169f9bf56b6ff567e271c679d2dfa9aa5c2da6eea6cbc6_rw_1200.jpg?h=2575927d81c5a30a38ed77ce7ab39d68)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d1c81cac09b30f847de35eefea516c26fd061e76e291b02f5adbcdb5c759a99e0efbc189d6527853_rw_1920.jpg?h=25be2caaab1c0b04b09fc48502c139e6)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/999f8f1e921ba34daeb3475c597cb97573d65a77ceda253e9319d55c13c564bff59cf06b776244d2_rw_1920.jpg?h=6fee43ab18e067fbfc27e643d2d4001f)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/5e41fb860332261c77951ab35dbf16b7300798c9bf4669c8604f7015f40f5b57986e382f03cc19b0_rw_1920.jpg?h=05d00a0aff0ece9cb1fcbcea30df26bd)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/58c36ea128f066d338b36693b3f73e08bc50d760cc3a5f15fce76cef93f0e9219a48e67b0399309b_rw_1920.png?h=8af4944b02d52f07309db13e60452bf9)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/839398dab67b647c81083c368e37c5ac94fee2a57bfad3494f757a026937142fc4ece1e1c31daddf_rw_1920.png?h=cf2ef28885f52544dc7058c940b8731d)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/638937751d692760a260d0dd8db7db494236c31615ce195590ac09ec11bca959e2e331db2d84dd75_rw_1920.png?h=7b8b60e185665fdc7f66e48b8b2be578)
13- Periodic social media graphic posts
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/914d4eed817ae28acd1b89c4ced5efb4964d8e77bb86198c609a70fc134870dff567b728252baf20_rw_1200.jpg?h=f0208f296f6b20d68a193d94ec831fa5)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/067e9bc9fd79684e3fb2ae56bf1cc1c68093c8da533f3695fc3de61547d9e6a79f95a2d750c95b33_rw_1200.jpg?h=fd8c6238018f8fe9d3887392f379579d)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d7b35f8f2c54a92afb68f2589ab04a9c5d7dd10eb12a8d36853f8e9c0a0a25cb4b6bc4ac8b71c73c_rw_1200.jpg?h=fd9cbb30db5a9ecab7bd21dd91a535cf)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/87c46f41e11911775eed8d0ee7263edc790bb21f16497fc5d74cad910ae6803eb97d4bf9084ed88b_rw_1200.jpg?h=e8175d59e2a08d9127274d914dfdbe73)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/bf7e01eac2de8f971cc734681bab1896aa620cfe4a887b5a9f1889aba2e221e75b922516a863c358_rw_1200.jpg?h=7882995f7567722e1d201179fe482da9)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/02b01b399fd499aed5f63032b7bdccb1a1dfc1b24a83b11563b455350c25e707bbd81d20d804f43c_rw_1200.jpg?h=2229f50e11d74f30a704a8a15ba920f3)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/97325fd7b482d21e9ab8a0dedffc3dd273e16a141c2027b11d5915de51338a4a78d253c87e35427d_rw_1200.jpg?h=73c99a36fef700e810f14095915dd4bd)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/c0c758cc3e7c7e3cad1e9ea3eb4c6ff8527440efa4388b317402969dd73c3c052505362ad5a14f16_rw_1200.jpg?h=f2ce21a1de060cc243616bfef430dda1)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/6ea76c1db9551fbb0cdcb1b581c448708df3ea3603d2e4b930828f68d30c084f30dbfc05b71b1843_rw_1200.jpg?h=92a49b57ab8ce441b263a270a6e24223)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7d47bce58678af55b9509074c3f4201e5bd1a5116e25818fef48b1558482b910625a33d53d7eb0bd_rw_1200.jpg?h=51345c784bf3c23b24eaf24bddc4c610)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/b3291eb7e90064c8f3b2bd38453ad7a216e5b6db94dd663e8ea5b2781a98529613295714957d18ec_rw_1200.jpg?h=39b83b869797bc80b9cd231bed437383)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/c43ed9487c7daa18e343c4a696e33aa340e4c1b01a0aebd135a3ec99e286789b42fed6d32077c653_rw_1200.jpg?h=ecbd3f551c6c8f76104b468592c72a1c)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/98347efad076f11ea08d1b2fe5c663a439447199fd587859052d8fab3b9aa5c6e9aa1edf5c0f168d_rw_1200.jpg?h=4871394b8079c2633f936425dc7b29ad)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/4ca7e18afcee4cfc0c0ac8e5f5b664e4e7688c1218f142ab3ffaafc0e25e932b787091fe98671812_rw_1200.jpg?h=bb5ee7ce38ec076439d0a2cdaa47cbab)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/dfa01e740a411888038b09a697cbcb86d0da0de9b66558287137786f26f51357b8f145557a1542a2_rw_1200.jpg?h=cb6aaced9dbd4824be76d615357712aa)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/584997563b4fbd203716ac2169af348c67424f51304687d7ffb994f13a8ad91ed8c0ec287a56cfb6_rw_1200.jpg?h=0e08034dc97269afd4ce65fe4eb5bb0b)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/2bbfaf40c9c5c4ce00a43f8dbc37ab45b788a37f2dc836c36a649f1600fe067b73a0070a7d5a5c6e_rw_1200.jpg?h=1274fd3c8f74c8bf9f047ab4cb2b7a2d)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/8164cdbdb58cc387332a9afab74345ec617998d3afcdf244bb12ea53365d32f1909f5dc4ee6c9b7e_rw_1200.jpg?h=871dca2c1addff3247a3343758b0cde9)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/9489de35e8dcc205ed5b641964a83a67bdb9a5f0cf041dd4ab6761313bee1fc3e46451637bc12cf6_rw_1200.jpg?h=2a1b8ceb4905bc7d5328734cd9f19e11)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/61e3916ca977572239576330e16f79380107f3144343efbbe157d59fea75db312ec3999a08f9bdfd_rw_1200.jpg?h=e2b97b6a094b0df3b3346de09191a348)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7082e110d03e0dde032a3a4f27d0d960cfb8cc36b8238650d65c63be7a76cee8fafbc3dd13dcdcc6_rw_1200.jpg?h=0e587bc955c3ee5410d2dc6c59ef1d1a)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/79d351969e40dd4180c6a1b21a134659a5c52d6a926b87fdcad10c54ad084a0eba6a7afc306bd92a_rw_1200.jpg?h=3cf036ab93bc8f27ed385ba605689b82)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/ce4a5b2fc01cd0f38e57903593215518356ddeef1fa44052705666ffa67ef2f1616489f910dc53ae_rw_1200.jpg?h=b78290f69c126e8affa3570603ad0462)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/99108279fca19f314fd42c4b57e5da93359bb6820a9a744135ff10b2968def9509834a449932ae80_rw_1200.jpg?h=bddcebd81153807167d901cc136f6858)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7a28c7e618ee8b8fbfec68535ca88c53462f7a212b71a57dbb355e0c5828c6648f1c0154e93dcf71_rw_1200.jpg?h=9c8206c924ce7a1312bf7d93c39ff8cc)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/691f0f4249e61c8b730745801d3d8cf78df8c449eb7d46e57b2025215e9ed20e06b85f86ae527d67_rw_1200.jpg?h=353beb3eab7d31744e118ec2d8908185)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/f39c3bfba48ce960483017be47ba3ef09fe516922fed1b264f05f93178f3fa610cffe733151d1877_rw_1200.jpg?h=9542eb991c5f60c5d43f748e586b9fc6)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/65639ec28eab15548b994f461a2f6720ea9bd10f59cfef3a101c498edbd58f961e48a8a7846ab12a_rw_1200.jpg?h=61be4acaaa8c51eea435446a3e3cde1e)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/9d1cdd3e19364119cb290e89a8d31fbd2b19f55ea66faec1bc01bb5cb2ab8db3dd94787c49b4ae36_rw_1200.jpg?h=19df0faa85b4cf9b9743dc522348a872)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/b7641ef6187d6fec5b75816a042938af439f2b7d514bd2bfdea3f7114ca5ebed0a9d4f25819f3148_rw_1200.jpg?h=4304455d00cfa082ad9cc2a520bc6cbe)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/9e5d03c8fa361bf0a0ee36f0042d5eb9d3fbc03eddf9c339b7a7ff40b03fc4f71dd602e4b826faf5_rw_1200.jpg?h=886fafc00432af72efa9821bb443f72c)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/8728b097b40894c243e79947f13488f02b5bd28aefb7a14a869e0c58b5dcc9b71262cf34fdcfee65_rw_1200.jpg?h=4decef68771ff26c63fe7c9aef5c0957)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/e86b4a5ec2c5cd000f64e47806f3dbef840ec27362b7b03cd84a8d5deca6f3e8adef74486d3d00a3_rw_1200.jpg?h=69c2605ce8c393e4e53ccad032692744)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/d6da78f2982c5aefd7049e4718364a85230dcb19e398debe3c1c4ef5d0c4c577e9c090b53cbb86a6_rw_1200.jpg?h=b97c97026267c39cbc30adda7b109bdd)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/97faae2bb9c9765806f56a5ba228c24900bb0e2a5b2ff4ef719cb7fb67a571871d8bc71b1cf565e2_rw_1200.jpg?h=dbb64bdd00753c3d17cf937523a1c36b)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/2ed9393179d7dbb4722ae38b1020218adb5e454fb2f7ff054c6f88704255b2b7b42d13e3d7c7b772_rw_1200.jpg?h=9821340fd07a582bb6505dc38dfdd33d)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/749ee658da675fdbae7b10ee6a55fbda60a81d52332252aa1a2652a5dc78333496ef3dfee0eab26b_rw_1200.jpg?h=9eff05d5646263d21f740459dbc35f6c)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/c4087375b3f959de12844dc6f681d2b334a6ee557f7d4b53a027ee57c9e309c727c92fc736bcbbf8_rw_1200.jpg?h=878f92d43f63030ba51482d0d57d7b16)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/7cba9dfda5c326ea681dc49d80ba0cf1186d8ca3b0652a8108b9931fff2b6c2d7460142844e1cb25_rw_1200.jpg?h=c888e1d7ce420fcb4609c9a2f3dc366b)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/cba73b8280bc542c976fb03882e0f3042a27c8138c67ad9c4293be2eafec55a113dae5e0aaa52478_rw_1200.jpg?h=d10fd7c33ae15bdc794c598aa0fc42c0)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/c0595e9d98c1bb42490e412d97cf617178dbae107b73a635c1ffe9be7abbe75c783eb77935d1b021_rw_1200.jpg?h=bad1a26959ac9e87712a0e5ed32fc5d3)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/9891b102ae126d8aa3e6885b1a0191e5e2337faa031200277bbee31c16f57a545356d1360c375570_rw_1200.jpg?h=2f0e975075251e5bb9379d0082aef6b9)
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/36973caf325793f08628c8b8db76f827b19ffc005057852f9a94d3fdf94517dd998d0be4ff9a3ddd_rw_1200.jpg?h=10d35da7ca2a79f7ed85c6542fa85a4a)
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Results:
Coverage: The campaign had a nationwide and worldwide media coverage, the National Plan was launched in a live event on TV, was attended by the prime minister and other officials, broadcasted on many regional channels and on the breaking news of other international news channels, newspapers and economy, and business magazines.
Followers: The campaign increased followers to 126K followers and social media videos and 100s of posts went viral regionally
Trust: the campaign helped to increase people’s trust in their government policy, and the level of stability in economy and other aspects.
Links:
Newkuwait.gov.kw
https://www.instagram.com/newkuwaitgov/
https://twitter.com/NewKuwaitGov
![](https://cdn.myportfolio.com/8844d89158fd0e38e494d4cf4436d108/8961156cf93a36f517328d3a89d0062fbaf8105bd061a4214d7593798a6edc62e0aae07aa11ce192_rw_1920.png?h=b0fcd698c61a7b6789b678006c517575)
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THANK YOU!